OMOMi

INNOVATION CATEGORY

Maternal and Child Health

IMPLEMENTATION AREA

Nationwide

INNOVATION AREA

Product

INNOVATOR BASE

Nigeria

omaomi

In Nigeria, 2,300 children under the age of 5 die every single day. Most of these deaths are due to preventable causes, and are the result of a chronic lack of access to quality health information and medical personnel.

OMOMi is an app that at the touch of a button enables mothers & pregnant women do 2 things: Firstly, it connects them with doctors in real-time. Secondly, it provides them access to life-saving maternal & child health information. With OMOMi, a mother has her child’s doctor at her fingertips 24/7.

Just a few weeks ago, a 27 year old first time mother using OMOMi’s Chat With A Doctor feature, was able to detect an umbilical cord infection in her 8 day old baby when she sent the doctor a photo of the baby’s cord; & because of this she was able to seek help promptly at a hospital, which saved the baby’s life.

OMOMi consists of a mobile app and a web app, and already has 39,000 users.  The uniqueness of OMOMi is our very strong social component that ensures that our users are constantly engaged. OMOMi has a vibrant online community of mothers and pregnant women, where these women can interact with one another, keeping them constantly engaged with over 5,000 monthly active users

Some financial on OMOMi

INNOVATION ESTIMATE

$5,000,000 (Five million U.S. Dollars)

INVESTMENT REQUIRED

$250,000

CURRENT INVESTMENT

$175,000

COST OF PRODUCT/SERVICE

600 naira to 1,200 naira

Other Facts about OMOMi

Sustainability Plan

OMOMi generates revenue through a premium feature (service) on the app called OMOMi Chat-A-Doc. Chat-A-Doc is a paid service where users can pay for 24/7 access to private, online chats with doctors. They can pay a weekly subscription of 600 naira or a monthly subscription of 1,200 naira. OMOMi is also developing an online marketplace where mothers can purchase baby or mother care products from retailers and get a commission on each sale.
  • Lives reached/lives saved

    70000
  • Number of employees

    9
  • Man Hours / Month